Customize vs. Custom September 10 2014
*Custom invitation for specific destination wedding. Look, feel and imagery were all worked out carefully with bride to match her venue in Antiqua. Double layer invitation with ribbon, raffia and wax seal which held a single layer rsvp and accommodation card. Package went into an inner and then outer envelope.
Be careful! Customizing and custom are too different things!
More and more we are finding that brides want an invitation that stands out. Couples are looking for an invitation that is different, personal, unique and represent them and only them.
The word custom gets thrown out a lot so beware…
Customizing usually means you start with a base design (from a book) and work details in like colors, typography, paper textures and maybe an image, a monogram, or a choice of a scroll.
Custom is a completely blank canvas. You start with what is in your mind and heart. We wouldn’t start any other way. It may sound like a daunting task but it is what we excel at and what sets us apart.
We start our meetings with a casual conversation with our brides and grooms. It gets you comfortable with us and we begin to get an image in our head. It is all about you and your fiancé. We want to know what makes you different - your likes, dislikes and hobbies. What about your relationship is special and how you envision your day. It is important we know what venue you chose and why. What the gown looks like, tuxes and suits. If your reception is large or small, who is in your wedding party, your chosen colors and flowers. Even details like your favors and bridal party gifts help us understand the event as a whole so the choices we make when designing make sense for you.
NOOWW is when we bring out our book of past invites for you to start to decide on some details including shape, layers, pockets, ribbon, etc. We ask you to show us samples of invites you have seen that you like. This is a very important step but not until after we have a good idea of how we would represent you.
This process works to keep every invite personal and result in an invitation that our couples are proud of and builds excitement not just for them but their quests as well.