Branding an Unforgettable Wedding September 25 2014
As our company started to grow we realized that we wanted to create more than just the invitation for our parties. The menu, program, escort cards, etc. were all in the same breadth of design. At this point we decided we would be in the business of branding events. Everything the host would let us design, we would!!!
This week we would like to highlight an unforgettable wedding that gave us the ability to brand the event from start to finish. We began with the Engagement Party invitation (below). With only the bride and groom knowing the season of the wedding, we designed a fresh look that left the guest with a hint of a beautiful snowflake. This 3 layer invitation shows the beauty of white space and utilizes the perfect combination of metallic and matte paper. A touch of gray was used to break up the whites and gives the invite it’s modern/elegant look.
We later moved on to the Save The Date announcement (below). The photo was from their engagement shoot with their photographer. The use of a dark image gives a hint to the wedding’s location while creating the copy, “Eat, Drink and be Married,” as a focal point to the joyous time of year for this wedding.
The Engagement Party invitation and the Save The Date announcement both have the same typography style. You will see the consistency run throughout the entire event. Type style, colors, copy, placement and art will all become the iconic elements of branding the event.
Introducing some new color and art, the Bridal Shower invitation had a fun Fall feel. The use of bold earth tone colors give the shower its own feel but still stays true to the previously used elements.
Bridal Shower Thank You card.
Recipe card included in the invitation.
Finally, the Wedding invitation!!! Soft, traditional lace feel with letterpress. Typography and style all originated from the Engagement announcement. The lace design connected to the relationship the bride had with her grandmother. A stunning invite that suits the perfect love story!
Letterpress invite and envelope with gray metallic liner.
Detail of letterpress on the invitation. The effect of the circle in the middle of the lace played a big part of highlighting the bride and groom. Change the typography of the word “to” and the script gives a romantic feel to the two names.
Direction and Accommodation cards.
Thank you message card and Menu waited on the dinner plate for the guests in the dinner area. The Escort card was presented with the lace design in gold changing the color pattern but having the guest name illuminate within the circle.
This is a perfect example of a couple who embraced branding their wedding. Each piece uniquely designed for the specific piece of the wedding but all working together, allowed guests to become familiar with the the modern, elegant traditional feel they felt best expressed their love and big day.